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BAYO to Replace 'What's Your Mix?' Campaign

Posted on June 8, 2012 | 10:59 AM

Following backlash and criticisms it has received from netizens, blogs and social networking sites, Bayo is now decided to cancel the controversial "What's your mix?" ad campaign which features Filipinas of mix ethnicities.

Bayo campaign "What's Your Mix? (Jasmin Curtis-Smith etc.)

In an interview with ABS-CBN news, Bayo’s vice president for product research and development Lyn Agustin said that they will be conceptualizing  "a better and more sensitive campaign, more sensitive to the big issues."  She also apologized on behalf of the company for unintentionally offending people.

Here is Bayo's official statement (via Rappler.com):
We, at BAYO, deeply apologize for the message our campaign — “What’s Your Mix?” — has unintentionally conveyed. We would like to express our regrets to those who have been offended or felt discriminated against.  
Our company and our partners have always taken pride in being pro-Filipino as we continue to celebrate our uniqueness and achievements. We believe that being a Filipino will always make you 100% beautiful. It is unfortunate that this message got lost along the way. 
We thank everyone who has shown support for our thrust of promoting Filipino beauty, talent, and creativity. 
Sincerely,
Lyn Agustin
Vice President, Bayo

Agustin also said that they will bring down the Bayo "What's your mix?" ads displayed in some boutiques and replace them with a new concept.

The Bayo 'What's your mix?' campaign was criticized by several Filipinos for being "demeaning" and suggesting that those who have mixed races are superior than the pure-blooded Pinoy.

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