Popstar Princess Sarah Geronimo has been tapped to be the new face of SM Development Corporation (SMDC), the SM group's property development arm.
The big reveal happened on SMDC's annual stockholders meeting on Wednesday. According to the company's marketing head Nita Claravall, Sarah will soon be launched as SMDC's new brand ambassador.
"For this year, we will have new brand ambassadors, the most popular women in the country today... By end of May, we will be launching Sarah Geronimo," Claravall said.
SMDC vice chairman Henry T. Sy Jr. welcomed Sarah as the newest brand ambassador of SMDC during the press briefing.
"First thing, she can sing very well. It is not saying that Anne doesn’t sing very well. Sarah just sings better, I suppose. We can advertise all over the raido stations. She’s upcoming, she’s young and very vibrant," said the son of Henry Sy, the country’s richest man.
We can expect Sarah to grace huge billboards of SMDC and appear in the newest commercial of the brand and even in radio ads. The question, however, is that will Sarah be replacing Anne Curtis who used to be the face of the brand?
Nita Claravall cleared this issue, confirming that Sarah, whose career is being handled by Viva, will just be an addition and will not replace Anne Curtis, a Viva talent as well.
"She’s very popular (referring to Sarah). It makes sense for us because Sarah and Anne are at the top of their game right now. Sarah Geronimo will appeal to the mass market, while Anne Curtis will appeal to the A, B and C markets," Claravall said.
