The Organisasyon ng Pilipinong Mang-aawit (OPM) has tapped Daniel Padilla, Julie Anne San Jose, Yeng Constantino and rapper Abra (Raymond Abracosa) as their newest "junior ambassadors" in promoting local music to the youth.
Expected to assist OPM in its promoting activities, these four young artists were chosen not only with their huge fan bases but also because of their accomplishments at this stage in their respective careers.
Yeng Constantino, the oldest of the four at 24 is the very first champion of Pinoy Dream Academy and has released several successful albums and has composed hit OPM songs. Just recently, she was named as music ambassador of Singapore's Academy of Rock.
Daniel Padilla has also released two platinum records and topbilled a sold-out major concert at the Araneta Coliseum last April 30. Another young singer who's very successful in her career is Julie Anne San Jose. The Kapuso artist's debut album recently reached quadruple platinum and her fans' presence in the social media circle is totally undeniable.
Meanwhile, rapper Abra created waves with his music and lyricism. His hit music video Gayuma has already reached more than 22 million views in YouTube and his recent single Ilusyon is also taking off.
OPM President Ogie Alcasid said that the local music scene needs the help of these artist to encourage the youth and make them identify with OPM in this age that foreign music (especially Korean songs) are taking over.
"We’re trying our best to push original Filipino music forward, and we recognize the importance of reaching out to the youth. We want to build a strong connection with them. We appreciate the fact that they [Daniel, Julie Anne, Yeng and Abra] willingly gave us their endorsement. We need their help," Ogie Alcasid told Inquirer in a phone interview on Tuesday.
Daniel Padilla, Abra, Julie Anne San Jose and Yeng Constantino will be formally awarded the OPM junior ambassador title on June 7 at the Pagcor Grand Theater.
