ABS-CBN Corporation bagged a total of nine awards for its outstanding PR programs and tools, making it the most-awarded TV network in this year’s Anvil Awards held Wednesday (Feb 26) night at the Solaire Resort and Casino.
Considered as the Oscars of the public relations profession, the Anvil Awards recognized ABS-CBN for its programs and campaigns that include a Christmas party for the entertainment press, the development of a mobile app that empower voters, an annual congress for expectant mothers, film restoration project, Christmas station ID and campaign, and public service efforts that aided typhoon victims and developed a new community.
ABS-CBN Digital News Media’s COMELEC Halalan App, on the other hand, won an Anvil for developing a mobile app that provides users, particularly voters, real-time results of the midterm polls straight from the Commission on Elections (COMELEC), voter registration information, and precinct locations using only their smartphones and tablets. This app marks the first every partnership fostered by COMELEC with a TV network to create and offer a mobile app customized to fit voters’ needs. The app recorded a total of 6.7 million page views on Android and iOS in May 2013.
DZMM Radyo Patrol 630′s “11th Buntis Congress” also won an Anvil for equipping and nurturing future mothers with the knowledge they need during and after pregnancy. Buntis Congress reached out to more moms-to-be on its 11th year by conducting summits outside Metro Manila.
ABS-CBN Corporate Communications bagged an Anvil for its 2012 Media Christmas Party where it gathered more than 200 members of the entertainment press and bloggers. The event, gave its special guests a chance to experience ABS-CBN’s brand of entertainment first-hand as they actively took part in It’s Showtime’s interactive segment “Sine Mo ‘To,” felt the thrill of playing the “Kapamilya Deal or No Deal,” experienced being the 24K Girls, and took part in a press version of the station ID.
ABS-CBN Film Archives was recognized for its 360 degree marketing communication campaign used to reintroduce the digitally restored and re-mastered version of award-winning Filipino classic film “Himala” to current audience. The HD copy of “Himala” was aired on free-to-air television and on cable, had a red carpet cinema premiere, was screened at the prestigious 69th Venice Film Festival, was released internationally on pay-per-view via Global TV, and was distributed commercially on DVD.
ABS-CBN’s 2012 Christmas campaign dubbed as “Lumiliwanag ang Mundo sa Kwento ng Pasko” won Anvils in two different categories. The campaign truly made a mark among its viewers via its many components that included the launch of a station ID, parol selling, “Kwento ng Pasko” stories on “TV Patrol,” Kapamilya Simbang Gabi, Salamat Kapamilya gift cards, viewer promo, Kapamilya Gift Together, ABS-CBN Christmas Special, and the 2012 Christmas Station ID with the same title that also won its own Anvil Award.
Created by ABS-CBN Creative Communications Management, the annually anticipated music video highlighted the heroic deeds of Filipinos during Habagat and encouraged viewers to serve as light to other people’s lives by doing simple acts of kindness. The station ID got more than two million hits on YouTube.
ABS-CBN Lingkod Kapamilya Foundation Inc. won two Anvils for its Bayanijuan in Calauan and Sagip Kapamilya’s Typhoon Pablo Relief and Early Recovery Operations.
Aside from maintaining its stature as the most Anvil awarded TV network, ABS-CBN has bagged the most number of Bronze Anvil awards among the TV networks. It first won in 2007 for its book Kapitan, which tells the story Eugenio Lopez Jr., founder of ABS-CBN, and another one in 2011 for ABS-CBN Lingkod Kapamilya Foundation Inc.’s Guinness World Record-breaking fun run “10.10.10. Run for Pasig River”
The Anvil Awards is an annual event organized by the PRSP that honors outstanding public relations programs and tools. Prior to the Anvil Awards, ABS-CBN earned eight recognitions for its PR programs from the Philippine Quill Awards given by the International Association of Business Communicators. ABS-CBN was the most-awarded TV network in both Anvil and Quill Awards that honor the best works in public relations and business communications.