Video: Bench Summer Break 2013 Campaign Behind-the-Scenes

Bench has uploaded a behind-the-scenes video of the photoshoot of their summer 2013 ad campaign, 'Summer Break. Bench models and celebrity endorsers defined the season as they pose to the camera in hot summer collections. 

Photos: Bench Summer Break 2013 Campaign

Featured in the Bench Summer Break 2013 ad campaign are Benchsetters Piolo Pascual, Dingdong Dantes, Georgina Wilson, Borgy Manotoc, Jake Cuenca, Catriona Gray, Joseph Marco, Pauline Prieto, Valerie Weigman, Vince Ferraren, Pancho Magno, Benjamin Alves, Angeline Quinto, Bela Padilla, Billy Crawford, Carla Abellana, Anthony and David Semerad, Rayver Cruz, Enchong Dee, Ella Cruz, Isabelle Daza, Sam Concepcion, Jason Francisco, Melai Cantiveros, Jessy Mendiola, Julia Montes, Kathryn Bernardo, Karylle, Diether Ocampo, Kim Chiu, Enzo Pineda, Aljur Abrenica, Jennylyn Mercado, Rocco Nacino, Richard Gutierrez, Sarah Lahbati, and Shaina Magdayao.

Watch the Bench Summer Break 2013 campaign BTS video below. (More hot photos here)

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Photos: Bench Summer Break 2013 Campaign

Global brand Bench has unveiled the photos for their summer 2013 ad campaign titled 'Summer Break.' The Bench 2013 Summer Break ad campaign features the brand's hottest endorsers wearing their latest collection for the summer. (More photos here)

Check out the Bench Summer Break 2013 ad campaign photos below and the behind-the-scenes footage of the photoshoot here.

For more Kapamilya updates follow/like BIDA KAPAMILYA on Twitter and Facebook.

Vote for 'Bida Kapamilya' at The Entertainment Lifestyle's 1st Pinoy Newsmaker of 2012

The Entertainment Lifestyle blog launches its first ever Pinoy Newsmaker of 2012 awards and http://bidakapamilya.blogspot.com has been selected as one of the official nominees in the Pinoy Blog Newsmaker Of the Year category.

What's good with this project is that voters also have the chance to win a special prize ($100 at that) if the one they voted was officially declared as the winner. Anyone can join his blog contest whether you are in the Philippines or in any part of the world.

You can vote and show your support to 'Bida Kapamilya' blog in its nomination as Pinoy Blog Newsmaker Of the Year by following the contest rules stated below:

VOTE HERE

1. One (1) Lucky VOTER gets a CHANCE to win $100 (One Hundred Dollars) if the ENTRY he or she nominated will be declared winner in its specific category.

2. The VOTER can nominate at least 3 ENTRIES (separately) per CATEGORY in the entire duration of this online fun poll via PollDaddy Comment and through Twitter.

3. The VOTER will have to write or leave a comment in the PollDaddy voting platform, his or her NAME, ENTRY and the CATEGORY he or she is voting for, example: GREG YULO – I Vote for www.bidakapamilya.blogspot.com for PINOY BLOG NEWSMAKER OF THE YEAR.

4. In Twitter, the VOTER should tweet @ELifestyleBlog #TELPinoyNewsmaker I Vote For ENTRY for CATEGORY, example: @ELifestyleBlog #TELPinoyNewsmaker I Vote for www.bidakapamilya.blogspot.com for PINOY BLOG NEWSMAKER OF THE YEAR.

5. All VOTERS who nominated a winning ENTRY (entries that are officially declared as WINNERS of The Entertainment Lifestyle’s 1st Pinoy NewsMaker Of 2012) will be electronically raffled and 1 LUCKY VOTER will win $100 (One Hundred Dollars).

6. In addition, the WINNER of PINOY BLOG NEWSMAKER OF THE YEAR will also win $100 (One Hundred Dollars) as our token of appreciation for the Blogger’s participation.

7. ALL can VOTE as many times as possible and ANYONE can JOIN this blog contest whether you are in the Philippines or in any part of the WORLD.

VOTING PERIOD will be held from January 1 to February 13 and all the WINNERS will be announced on February 14, 2013 Valentine’s Day at 6:00 PM (Philippine Time).

Thank you in advance.

For more Kapamilya updates follow/like BIDA KAPAMILYA on Twitter and Facebook.

ABS-CBN Bags Six Araw Values Awards (2012)

ABS-CBN reaped six recognitions in the recently held 2012 Araw Values Awards including the Platinum award in the advocacy institutional advertising division for the Philippine tourism music video “Piliin Mo ang Pilipinas” produced by the ABS-CBN Regional Network Group.

ABS-CBN was again the most awarded TV network. The winning music video was created for ABS-CBN RNG’s “ChoosePhilippines” website and was interpreted by shadow theater group and “Pilipinas Got Talent 3” grand finalist El Gamma Penumbra.

“It has always been an honor to win in the Araw Values Awards because it is not just about brand building but it is also nation building,” said Robert Labayen, head of ABS-CBN Creative Communications Management that is behind the award-winning music video.

Since Labayen assumed his post in 2004, ABS-CBN has already won three Platinum awards in the Araw Values Awards. When asked what set ABS-CBN’s works apart, Labayen credited it to the genuine hearts of the people working for each and every campaign they launch.

“It is not the skills of the creative person that matters but his or her heart. I want them to genuinely care for the country and for the family so that they can also be able to genuinely touch the emotions of our audience,” explained Labayen. “When we create a campaign, we pay tribute to the Filipino people. It’s not how good we are as a network. It’s more of how good the Filipino people are.”

The “Piliin Mo Ang Pilipinas” music video, sung by Angeline Quinto and Vincent Bueno, successfully promoted the Araw values of Love of Country and Respect for National Customs and Tradition for showcasing thePhilippines’ beautiful tourist destinations, friendly people and unique culture. The campaign was widely recognized by Filipino worldwide that they created their own versions of the music video and uploaded it online. Even Tourism Secretary Mon Jimenez asked ChoosePhilippinesto help the DOT in its new “It’s More Fun in thePhilippines” tourism campaign.

Apart from the Platinum award, ABS-CBN also won two Silver and three Bronze awards in the Advocacy Institutional Advertising Division. “BMPM Tayo Na” won silver in the Commitment to Truth, Honesty, and Integrity category, while “Pagbangon: Traffic Enforcer” won in the Respect for Law and Authority and the Promotion of Self-Discipline category.

Meanwhile, “Pinoy Summer Da Best Forever” took home the Bronze award for the Love of Country and Respect for National Customs and Traditions category; “Pagbangon: Kapatid” for the Respect and Care for Human Life and Dignity and the Rights of All; and “Mural” for the Concern for and Preservation of Environment.

The Araw Values Awards is a prestigious award that not only recognizes the craftmanship and production values among advertising materials, but also the values it reflects particularly the seven Araw Cornerstone Values. Winners were selected by a panel of jurors composed of members of the Advertising Board, ASC, and Ad Foundation; respected foundations and non-profit organizations; the academe; and select government and international agencies and institutions.

For more Kapamilya updates follow/like BIDA KAPAMILYA on Twitter and Facebook.

Help Disaster Victims by Buying a Kapamilya Parol

ABS-CBN stages a widespread campaign to help disaster-affected Kapamilyas by selling parols, a Pinoy Christmas icon, to jive with this year’s theme “Lumiliwanag ang Mundo sa Kwento ng Pasko”.

By purchasing a “Kapamilya Parol” whose central icon was designed by kids orphaned during the Typhoon Sendong, buyers are taking part in an effort to help disaster-affected Kapamilyas as all proceeds will be donated to Sagip Kapamilya, ABS-CBN Foundation’s project that provides relief to affected communities of disasters, as well as rehabilitation and disaster risk reduction projects.

Sagip Kapamilya will be allocating “Kapamilya Parol” funds to the families directly affected by the recent calamities of 2012, including orphaned children who are under the continued care and assistance of Sagip Kapamilya.

Buyers can hang these parols in their homes but it can also be donated to less fortunate families through the ABS-CBN Online Store at abscbnstore.multiply.com. ABS-CBN will give a parol in the donor’s name to a child or family affected by the calamities of 2012 and upon receipt of the parol, an email will be sent to the donor with the recipient’s name and if possible, a photo as well. Proceeds of the donated parols will still go to Sagip Kapamilya.

The “Kapamilya Parol” is now available in SM Kultura, selected ABS-CBN Regional Network Stations, selected provincial department stores such as LCC Malls and Fiesta World Malls, and at the ABS-CBN Store. It is also available globally and nationwide through the ABS-CBN Online Store.

The ABS-CBN Christmas Campaign aims to highlight the Filipinos as bearers of light who never run out of kindness especially during dire times. Spread light and kindness by buying or donating a “Kapamilya Parol” now. For more information, please visit http://kwentongpasko.abs-cbnnews.com/parol.

For more Kapamilya updates follow/like BIDA KAPAMILYA on Twitter and Facebook.

Sarah Geronimo is Philippine Army's 'Bayanihan' Ambassador, Waived Her P10 Million Talent Fee

Popstar Princess Sarah Geronio was tapped by the Philippine Army to serve as its 'Bayanihan' ambassador.

'Bayanihan' is the army's security plan which aims to end rebellion by addressing its roots like poverty and access to basic services while stressing the need for various sectors to participate in peace and development programs.

According to army spokesman Maj. Harold Cabunoc, Sarah Geronimo is tapped as the Bayanihan ambassadress because she is a perfect role model for the youth who remained humble despite her lofty status; well-respected in the industry and has the great potential to lure people to be involved in solving community problems. 

Sarah Geronimo sang the security plan’s theme song, Bayanihan: Para sa Kapayapaan the music video of which was launched on Wednesday. The AFP was able to save P10 million after Sarah offered her services for free upon learning that the project was for the government’s peace advocacy.

Watch the army's Bayanihan: Para sa Kapayapaan music video sung by Sarah Geronimo:

For more Kapamilya updates follow/like BIDA KAPAMILYA on Twitter and Facebook.

Share a Story, Share a Light with ABS-CBN's 'Kwento Ng Pasko'

This Christmas season, ABS-CBN launches another campaign that will not only give inspiration to Filipinos all over the world but will also help our Kapamilyas who have been victims of calamities the past year.

With its new station ID "Lumiliwanag Ang Mundo Sa Kwento Ng Pasko," ABS-CBN encourages every Kapamilya to share a light and share their own stories of hope, resiliency, small acts of kindness, and everyday stories of heroism. We can share these stories with the hashtag #KwentoNgPasko to spread the light of hope and watch as our Kapamilyas do an act of kindness in return.

Watch: ABS-CBN 2012 Christmas Station ID "Lumiliwanag Ang Mundo Sa Kwento Ng Pasko"

The parol, a Pinoy Christmas icon, is this year's Christmas SID centerpiece. Film director John-D Lazatin suggested the idea of having kids orphaned during Typhoon Sendong design a parol. This, in turn, is used as an instrument of light spreading around the world. When we own the Kapamilya parol, we're not only spreading the light, we're also being part of an effort to help our disaster affected Kapamilyas, as proceeds from the parol sales would be donated to Sagip Kapamilya, the ABS-CBN Foundation arm which provides relief to affected communities of disasters, as well as engage in rehabilitation and disaster risk reduction projects.

You can buy the Kapamilya Parol here and help spread the light of hope to our Kapamilyas. For more information about the campaign, log on to kwentongpasko.com.

For more Kapamilya updates follow/like BIDA KAPAMILYA on Twitter and Facebook.

SM Cinema Free Movie Day on December 8 - Get Free Movie Tickets

SM Cinema, currently the largest cinema exhibitor in the country, has been part of the lives of Filipino families for over 20 years. With its commitment toward quality movie entertainment, SM Cinema recently converted all its film-based theatres into Digital Theatres—the first cinema franchise in the country to do so.

With this notable milestone, SM Cinema gives back to its loyal patrons with another FIRST in Philippine cinema history—the FREE MOVIE DAY event, a grand movie blow-out slated to happen this December 8, 2012.

This SM Cinema event will offer free movies in all of SM Cinema’s 246 Digital Theatres in all 45 branches nationwide! The line-up of movies will include the horror-thriller House at the End of the Street, Stolen, the latest Nicolas Cage action flick, the biopic Supremo: The Andres Bonifacio Story, crime drama film Deadfall, the popular Step Up Revolution and the restored version of Ishmael Bernal’s Himala. Apart from these six movies, two independent films courtesy of the Film Development Council of the Philippines will also be a part of the line-up.

Registration for SM Cinema's Free Movie Day is from November 22 to December 6. Just follow these five easy steps on how to get your two free tickets:

1. Like and Register at SM's e-PLUS Facebook Fan Page (www.facebook.com/eplus.sm)
2. Click on the Free Movie App.
3. Choose your Cinema, Time and Movie
4. Print the confirmation email.
5. Surrender the printed confirmation email at your preferred SM Cinema branch for your free two tickets.

Free Movie Day is made possible by SM Cinema, e-PLUS card—your most convenient access to the movies, Multivision Pictures of the Philippines, AV Production, Crystalsky, Pioneer Films, Star Cinema and the Film Development Council of the Philippines. Free Movie Day is also being brought to you by Coca Cola, Bright Pop, Purefoods San Miguel and Mister Donut.

For more Kapamilya updates follow/like BIDA KAPAMILYA on Twitter and Facebook.

Viral Video: DOT Sleepless Nights TVC for It's More Fun In the Philippines Campaign

The Philippines' Department of Tourism (DOT) has released on Wednesday, November 14 its newest TV commercial as part of the It's More Fun in the Philippines campaign.

The new 30-minute DOT TVC, titled 'Sleepless Nights' features a Caucasian girl having fun with the entertainment and lifestyle the Philippines can offer. Showcasing various restaurants, bars and night markets in the country, the new It's More Fun in the Philippines TV commercial truly exemplified that "nightlife is more fun in the Philippines."

Related Videos:
DOT 'It's More Fun in the Philippines' MEME TVC on CNN
Better and Longer 'It's More Fun in the Philippines' Campaign

Watch the new DOT It's More Fun in the Philippines TVC (Sleepless Nights):

For more Kapamilya updates follow/like BIDA KAPAMILYA on Twitter and Facebook.

Xian Lim, Anne Curtis, Richard Gutierrez and Georgina Wilson for SM Accessories

SM Accessories recently named its first ever set of celebrity endorsers to banner its Holiday and Pre-summer collections, the brand’s biggest campaign of the year. Dubbed as the 'Supreme Four,' SM Accessories' launched Xian Lim, Anne Curtis, Richard Gutierrez and Georgina Wilson as their latest fashion ambassadors.

Xian, Anne, Richard and Georgina were chosen as the four faces of the brand not only because they are famous and successful in their own fields, networks, or the paths they are pursuing but also because of their compelling sense of fashion. 

The 'Supreme Four' walked the runway on Thursday, November 15 at the Republiq Bar in Resorts World Manila, Pasay City as part of a fashion show showcasing the latest pieces from SM Accessories. Check out some of the campaign photos of SM Accessories' 'Supreme 4'—Xian Lim, Anne Curtis, Richard Gutierrez and Georgina Wilson.

Also check out the TV spot below featuring the big reveal – Anne Curtis, Xian Lim, Georgina Wilson and Richard Gutierrez as the Fashion Foursome:

Photos courtesy of SM Accessories and Stylebible.ph

For more Kapamilya updates follow/like BIDA KAPAMILYA on Twitter and Facebook.

Photos: KC Concepcion Tanduay Calendar Girl 2013

Kapamilya host-actress KC Concepcion is the Tanduay calendar girl for the year 2013. Viva Entertainment, KC's management company released some photos of KC as the chosen 2013 calendar girl of Tanduay Distillers, the makers of one of the best rums in the country.

“I feel honored about being chosen to endorse Tanduay.  I like the idea that Tanduay is an old trusted brand with a lot of history behind it.  You know that with a reputation like that, Tanduay will never let you down,” says the lovely KC, expressing pride in being picked as the latest face of the iconic Tanduay brand.  

Check out some of KC Concepcion's Tanduay 2013 calendar photos below:

KC now joins the rank of previous Tanduay calendar girls like Iya Villania, Carla Abellana, Ehra Madrigal, Nina Jose and Bangs Garcia.

Photos courtesy of Viva Entertainment

For more Kapamilya updates follow/like BIDA KAPAMILYA on Twitter and Facebook.

Video and Photos: Coco Martin for Wade Holiday 2012 Campaign

Kapamilya hot property Coco Martin headlines the holiday 2012 campaign of Wade, a sister company of Folded and Hung. Though a Bench endorser, Coco had the liberty to do campaigns for Wade which poses no conflict as the brand is just for shoes and accessories.

Along with Coco Martin in the new Wade campaign is model/host Georgina Wilson. Below are some of the photos of Coco and Georgina for Wade.

Watch Coco Martin for Wade Holiday 2012 campaign below:

For more Kapamilya updates follow/like BIDA KAPAMILYA on Twitter and Facebook.

Photos: Angel Locsin for Folded and Hung Holiday 2012 Campaign

Folded and Hung has released a teaser photo for its Holiday 2012 campaign featuring Angel Locsin. This marks Angel Locsin's return to the ad campaigns of the said brand.

Angel Locsin is glittering as gold in the campaign photo posted by Folded and Hung on it's official Facebook page. It's been quite a while since Angel Locsin appeared on a major campaign by F&H but recently, Angel was tapped to banner the brand's line of salon, Folded and Hung Famous Salon together with Sam Milby and other F&H endorsers.

Take a look at Angel Locsin's Folded and Hung holiday 2012 campaign photos below:

Angel Locsin has been busy doing movie projects the past year but this 2013, Angel Locsin is said to be back on television and according to reports, she will be paired with Coco Martin. Let's hope this dream project will come to life.

Photos courtesy of F&H

For more Kapamilya updates follow/like BIDA KAPAMILYA on Twitter and Facebook.

Anne Curtis for Bench Celebrity Scents BTS Video

Bench recently released the behind-the-scenes video of Anne Curtis' photo shoot for her newest line of perfume under Bench Celebrity Scents collection.

Anne Curtis signed with Bench last April 2012 to have her own line of perfume for the said brand. Anne's Eau de Toilettes were launched last October 27 at the SM Mall of Asia Atrium. Anne's new EDTs are available in three scents – Sweetheart, Fierce and Glamorous. 

Meanwhile, Anne Curtis' movie, A Secret Affair had already grossed P100 million on its first six days and is still showing in theaters nationwide.

Watch Anne Curtis' BTS video for her new line of scents under Bench:

For more Kapamilya updates follow/like BIDA KAPAMILYA on Twitter and Facebook.

Anne Curtis' Bench Perfume Line to be Launched this October 27

Bench will be launching Anne Curtis' Celebrity Scents Collection this October 27, 6 PM at the SM Mall of Asia atrium. Anne, though still a Folded & Hung model for jeans, is now part of Bench's perfume family.

Two years after the launch of her F&H 'Innocence' perfume line, Anne Curtis signed with Bench last April 2012 to have her own line of perfume for the said brand. Anne confirmed the said news via her official twitter account, saying that she's super excited to tickle everyone’s nose with happiness & sweetness.

It's official! Thank you Bench for making me part of your perfume family!!!! ♥

— Anne Curtis-Smith (@annecurtissmith) April 11, 2012

Although the release of Anne's own Bench fragrance line came in later, Anne promised that her sweet scents will be worth the wait. Anne's Eau de Toilettes are available in three scents – Sweetheart, Fierce and Glamorous. 

For more Kapamilya updates follow/like BIDA KAPAMILYA on Twitter and Facebook.

Georgina Wilson is Ginebra's 2013 Calendar Girl

Model and TV host Georgina Wilson was launched as the newest Ginebra San Miguel Calendar girl for the year 2013. Georgina followed the footsteps of friends Anne Curtis and Solenn Heussaff as the face of the brand's annual calendar.

 In the calendar photos shot by famed photographer Mark Nicdao, Georgina Wilson was looking so hot and sexy in white bikini while leaning on the white sand with the clear blue beach waters and sky in the background. In another photo, Georgina sported a pink bikini while holding a surf board. 

Other girls who became the face of Ginebra's calendars include Krista Ranillo, Iwa Moto, Marian Rivera and Maureen Larazzabal. Ginebra's 2013 calendar with sexy Georgina Wilson will be available starting this November.

For more Kapamilya updates follow/like BIDA KAPAMILYA on Twitter and Facebook.

Baifern Pimchanok is Newest Penshoppe Endorser, To Visit the Philippines this October 28-29?

Pimchanok Luevisadpaibul, popularly known as Baifern Pimchanok is the newest endorser of Penshoppe. Baifern now joins her Crazy Little Thing Called Love leading man Mario Maurer in the brand's league of international endorsers (Penshoppe All Stars).

Early October when Penshoppe confirmed that Fern will be the newest muse of Penshoppe by posting a photo of Baifern and Mario on Twitter, dubbed as Asia's most popular love team due to the success of their tandem in the said movie.

Here's a glimpse of @penshoppe this October starring Asia's most popular love team for #PENSHOPPEAllStars twitter.com/PENSHOPPE/stat…
— PENSHOPPE (@PENSHOPPE) October 6, 2012

Aside from Mario, Baifern will also join Penshoppe's international endorsers including Gossip Girls' Ed Westwick and Leighton Meester, The Vampire Diaries' Ian Somerhalder, Zac Efron and the world's most popular boyband today, One Direction.

Most of the Penshoppe All Stars member had visited the country and it is also expected that Baifern will be having a fancon in Manila. There are rumors that Baifern will be flying to the country anytime this October to honor her Penshoppe endorsement deal. In a Facebook Page dedicated to Mario and Baifern's movie, one status post include a message from Baifern's father, Nipon Luevisadpaibul saying that she will be here on October 28-29, if there will be no change in schedule.

"If there is no change in the schedule, Baifern will visit to Philippines on 28-29 October as Penshoppe Brand Endorser. Meanwhile, the movie name "Suddenly, It's Magic will show in the theater on 31 Oct. Baifern took part as guest actress in this movie with Mario. Hopefully, all Pilipino fans will give her warm welcome and greeting her on this visit. Thank you in advance."

-Nipon Luevisadpaibul

Baifern, as previously confirmed by Penshoppe will have a guest role in Mario Maurer and Erich Gonzales' movie, Suddenly It's Magic which will open in theaters this October 31.

Are you excited to see Baifern? We just need official confirmation from Penshoppe so that we can totally rejoice. Anyway, let's thank Penshoppe fro bringing Mario and Baifern together again. MARIO x BAIFERN!

For more Kapamilya updates follow/like BIDA KAPAMILYA on Twitter and Facebook.