Video: DOT 'It's More Fun in the Philippines' MEME TVC on CNN

The Department of Tourism (DOT) has just launched a 30 second international TVC which premiered on CNN today, April 30. The TVC video showcased a collection of DOT's It’s more Fun in the Philippines memes that have gone viral since its launch.

The said international TVC was made in time for the CNN's Eye On series in which the Philippines will be given a spotlight for about a week (April 30 to May 6). CNN's Eye On is a series that takes you to different countries around the world, highlighting influence and innovation and showcasing interesting places and intelligent people who have the potential to change our world.

Watch the DOT MEME TVC (international campaign) below:

The music was a mix of Duck Sauce's Barbra Streisand and a rap of It's More Fun in the Philippines by international Pinoy singer apl.de.ap of the Black Eyed Peas.

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