Almost half of the total Philippine population tuned in to the intense finale of “Her Mother’s Daughter” (“Ina Kapatid Anak) last June 14 as the phenomenal hit primetime series that aired on the Philippines biggest TV network, ABS-CBN, hit an average national TV rating of 42.9 % and an average audience share of 62.6%, according to global audience research group Kantar Media.
The show also dominated the list of most watched programs in the Philippines during its final telecast, and dominated the Twitterverse as well, after various hashtags related to the program trended worldwide on the popular micro-blogging site.
Many Filipinos followed the family drama “Her Mother’s Daughter” (“Ina Kapatid Anak”), topbilled by premier and sought-after Filipina actresses Kim Chiu and Maja Salvador, due to its captivating plot and controversial take on surrogacy. It also centered on the family, which is very dear to the family-oriented Filipino audience. Its success comes close at the heels of ABS-CBN’s phenomenal drama toprater “My Eternal” (“Walang Hanggan”) which dominated the TV landscape in 2012.
“Her Mother’s Daughter” (“Ina Kapatid Anak”) tells the story of Celyn (Chiu) and Margaux (Salvador), two different women who grew up living two very different lives. Celyn was raised in an impoverished family in a province, while Margaux had the life of a princess as the heiress of the country’s biggest shoe company.
They are fated to become the best of friends but only until a well-kept secret from the past is revealed—Celyn is Margaux’s adoptive parents long lost daughter through a surrogate that took her away. Rivalry ensues between the two and they will fight over everything from status, to family, and even love.
“Her Mother’s Daughter” (“Ina Kapatid Anak”) aired weeknights on Philippine television via ABS-CBN, the Philippines’ largest multimedia conglomerate and Filipino master of world-class dramas.
The series will soon air on other countries worldwide via the efforts of ABS-CBN International Distribution, a business unit of ABS-CBN that has been recognized in the global arena as a reliable foreign content provider. It has been a premier source of high quality Filipino programming in over 50 territories all over the world and has sold over 30,000 hours of content worldwide. Living up to this recognition, ABS-CBN International Distribution commits to add to its line-up high-caliber programs and movies with universal storylines and showcase a mixture of distinct facial features ranging from Asian to Hispanic with infusion of multicultural context.
