Newest ABS-CBN noontime show, It's Showtime debuts moderately in its first episode as the new banner noontime show of the Kapamilya network. The said show failed to topple longest running variety show, Eat Bulaga both in Mega Manila and nationwide ratings.
It‘s Showtime pilot episode posted a rating of 13.6% (against Kusina Master‘s 14.7% and Eat Bulaga‘s 20.5%) according to Kantar Madia-TNS National Ratings. The new noontime show of ABS-CBN, meanwhile, posted a rating of 11.7% (against Kusina Master‘s 17.3% and Eat Bulaga‘s 26.2%) in the AGB Nielsen Household Ratings among Mega Manila households.
However, according to Starmometer, the pilot episode of It's Showtime created online buzz as the said pilot trended on micro-blogging site, Twitter. The opening dance and song number of hosts Vhong Navarro, Anne Curtis, Billy Crawford, ‘Kuya’ Kim Atienza, Karylle, Vice Ganda, Teddy Corpuz, Jugs Jugueta, Jhong Hilario, Ryan Bang, Coleen Garcia, and Eric ‘Eruption’ Tai elicited delight and thrill among Filipino netizens, prompting the hashtag ‘#ItsShowtime’ to top the trending topics on Twitter Philippines.
Also trending were ‘Baliwag U,’ a term popularized by Anne, and the ‘Sine Mo ‘To’ segment wherein the hosts perform in a comical skit and audience members win cash prizesfor participating.