Kantar Media (October 23) TV Ratings: It's Showtime Beats Eat Bulaga Thrice in a Row

ABS-CBN noontime show It's Showtime beat rival show Eat Bulaga in three consecutive episodes. The trend started last Saturday, October 20 during the Bida Kapamilya Grand Finals which was carried over on Monday, October 22 on It's Showtime's 3rd anniversary kick-off.

On Tuesday, October 23, It's Showtime continues to dominate in TV ratings nationwide. The said show ranked 2nd on daytime compared to Eat Bulaga which has gone to number 8.

Meanwhile, Be Careful With My Heart  and Walang Hanggan remain to be the most-watched programs on daytime and primetime, respectively. A constant improvement was observed in Ina Kapatid Anak which now breaches the 30% mark. It's ratings is expected to hit higher since it will be aired at an earlier timeslot after Princess and I starting Monday, October 29.

Kahit Puso'y Masugatan is also improving a lot now with at least 15% TV rating. Here are the Top 10 daytime and primetime programs October 23, 2012 among Total Philippines (Urban & Rural) households according to Kantar Media/TNS:

October 23, 2012 (Tuesday)
Daytime:

1. Be Careful With My Heart (ABS-CBN) – 24.9% 
2. It's Showtime (ABS-CBN) – 16.0% 
3. Two Wives (ABS-CBN) – 15.6% 
4. Sana Ay Ikaw Na Nga (GMA-7) – 15.3% 
5. Inuyasha (GMA-7) – 15.2% 
6. Pokemon (GMA-7) – 15.0% 
7. Dragon Ball Z Kai (GMA-7) – 14.4% 
8. Eat Bulaga /Hindi Ka Na Mag-Iisa (GMA-7) – 14.3% 
9. PHR Pintada (ABS-CBN) – 13.8% 
10. Hunter X Hunter (GMA-7) – 13.7%

Primetime:

1. Walang Hanggan (ABS-CBN) – 37.0% 
2. Princess And I (ABS-CBN) – 34.8% 
3. TV Patrol (ABS-CBN) – 32.5% 
4. Ina Kapatid Anak (ABS-CBN) – 30.7% 
5. Aryana (ABS-CBN) - 26.4% 
6. Moon Embracing The Sun (GMA-7) – 17.4% 
7. 24 Oras (GMA-7) – 17.0% 
8. Aso Ni San Roque (GMA-7) – 16.4% 
9. Luna Blanca Ang Ikatlong Yugto (GMA-7) – 15.4% 
10. Kahit Puso'y Masugatan (ABS-CBN) – 15.2% 

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