ABS-CBN Halalan 2013 Most Watched, Most Tweeted Election Coverage

Most Filipinos nationwide got their latest election news from ABS-CBN on Monday (May 13) and went online to send their thoughts via Twitter that made ABS-CBN’s “Halalan 2013” coverage a trending topic on the social networking site.

Based on Kantar Media data covering national urban and rural homes, ABS-CBN’s “Bayan Mo, iPatrol Mo: Tayo Na Halalan 2013” coverage drew a cumulative average of national TV rating of 13.7% from 6 am to 12 midnight vs. GMA’s Eleksyon 2013’s 10%. 

ABS-CBN’s flagship newscast “TV Patrol,” anchored by Noli De Castro, Korina Sanchez, and Ted Failon, hit a 27% national TV rating or nine points higher than rival program “24 Oras” that only recorded 18.4%.

Filipino netizens also kept track of election news on Twitter where ABS-CBN’s “Halalan 2013” coverage became a trending topic. The hashtag #Halalan2013 was the only election coverage-based hashtag of a news organization to have landed among the social networking site’s trending topics.

ABS-CBN also highlighted the results in the hotly contested local races featured in its “KampanyaSerye” documentaries in areas like Manila, Masbate, Cavite, Cebu, Pampanga, Zamboanga, and Laguna to contextualize what the results mean to the electorate.

Aside from focusing on local election rivalries, ABS-CBN also delivered fresh updates on the results in overseas absentee voting through its international news bureaus stationed all around the world.

With the help of about half a million Bayan Patrollers and 221 reporters in the Philippines and key global cities scattered in 45 live points, ABS-CBN was not only able to deliver the most comprehensive news coverage on the elections but also report election irregularities in different localities through its different media platforms. It also had the most credible and authoritative analysts dissecting the issues and results on “Halalan 2013.”

“Halalan 2013” also marked the uninterrupted 48-hour election coverage for ANC and DZMM TeleRadyo for both cable TV and AM radio audiences. ABS-CBNNews.com provided the latest news, analysis of results, and as well as a social media tracker, launched in partnership with IBM Philippines, to monitor the social media buzz on the positive and negative commentaries and conversations about the candidates.

ABS-CBN also empowered citizens with its Comelec-Halalan 2013 mobile app for smartphones and tablets that helped them find their precinct on election day, provided a list and profiles of candidates and partylists, as well as the latest aggragated, partial and unofficial election results in national and local polls.

Also featured in ABS-CBN’s “Halalan 2013” coverage were the celebrity patrollers for “Bayan Mo, iPatrol Mo: Tayo Na” including Bianca Gonzalez, Valerie Concepcion, Melai Cantiveros, the Philippine Azkals’ Chieffy Caligdong, John Lapus, Sam Concepcion, and Jed Madela, who received inquiries and concerns on the elections via their personal Twitter accounts.

Moreover, ABS-CBN set up BMPM stations in key areas in the country to assist voters in finding their precincts, receive complaints and reports regarding the polls, and respond to medical emergencies.

ABS-CBN’s “Halalan 2013” coverage was launched a year before the May elections to provide information to voters so they can make informed choices based on their vision for the country.

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'Tayo Na' Music Video (Yeng Constantino, Raimund Marasigan and Pochoy Labog)

Three of the most influential musicians in the entertainment industry have teamed up for ABS-CBN’s “Bayan Mo, iPatrol Mo: Tayo Na” election campaign, which calls for clean elections and citizen vigilance and empowers Filipinos to stand up and bring about change in the country.

Raimund Marasigan, Yeng Constantino, and Pochoy Labog have collaborated on the campaign theme song “Tayo Na,” which is featured in a music video that premiered Wednesday night (Sept 5) on Studio 23, ANC, DZMM TeleRadyo and ABS-CBN.

As one of the performers of ‘Ako ang Simula,’ the Bayan Mo, iPatrol Mo (BMPM)’s 2010 theme song, Raimund said he wants to continue using his music and influence to call on everyone to take part in the campaign.

Yeng and Pochoy, a lawyer and one of the anchors of current affairs program “Ako ang Simula,” said they feel honored to have been given the chance to stand up through a song and a music video and to be an instrument of change in encouraging citizens to vote wisely.

Bayan Patrollers from different provinces all over the country also appear in the music video.

“Tayo Na,” which is written by Ira Zabat of ABS-CBN Creative Communications Management, and composed by Eric Perlas, speaks of citizens’ collective resolve and unity to move forward as a nation.

Ira, who also led the production of the ‘Tayo Na’ music video, said its concept draws on the fusion of lights as a symbol of hope. “The lights symbolize the youth’s optimism, the hope that comes from their cellphones, cameras, computers, and the power of social media that will bring change in the coming elections,” he said.

“Tayo Na” was created by ABS-CBN Creative Communications Management headed by Robert Labayen for ABS-CBN News & Current Affairs, which is headed by Ging Reyes together with Chi Almario and Inday Varona. The “Bayan Mo, iPatrol Mo: Tayo Na” Music Video Team is composed of Ira Zabat, Faith Zambrano, Pamela Joy Mercado, Love Rose De Leon, Eric Po, Marchie Blaire Mallari, Christine Joy Laxamana, Carisa Manuel, Miguel Lim, Peewee Gonzales, Rommel Sales, Dennis Amarille, Rap Dela Rea, Alfie Landayan, Carmelo Saliendra, Marl Abejero, Jimmy Porca, Darwin Duenas, Andrew Go, Remedios Sotto, Tess Perez-Mendoza, and Arlene Geronimo.

For updates on the campaign, visit www.bmpm.abs-cbnnews.com, follow @bayanmo on Twitter, or like www.facebook.com/bayanmoipatrolmo.akoangsimula.

For more Kapamilya updates follow/like BIDA KAPAMILYA on Twitter and Facebook.