Zac Efron in the Philippines Soon for Penshoppe

It's confirmed!

Zac Efron is coming to the Philippines to honor his Penshoppe ensdorsement deal.

Zac Efron was confirmed to be part of Penshoppe's international endorsers after the local brand signed Thai heartthrob Mario Maurer and Gossip Girl's Ed Westwick. Penshoppe, which is dedicated to bring over hottest international endorsers call them the Penshoppe All Stars.

Zac Efrons's inclusion in the league of Penshoppe All stars was way ahead of Leighton Meester and Ian Somerhalder's endorsement deals and yet, Zac Efron was the last to visit the country. Both Leighton and Ian had come to the Philippines either to shoot for their campaign or grace a Penshoppe fashion event.

The good news was shared by PR Asia, saying that Zac Efron is coming to Manila soon.

"UPDATE: Zac Efron CONFIRMED to visit the Philippines. Says he wants to learn waterski and can't wait to meet his Filipino fans #news"

Are you excited to see Zac Efron in person? It seems that Penshoppe is indeed on for a big rivalry with Bench which is also acquiring international stars as endorser.

For more Kapamilya updates follow/like BIDA KAPAMILYA on Twitter and Facebook.

Leighton Meester Arrives in Manila for Penshoppe

Gossip Girl's Leighton Meester arrived in Manila on Friday, May 25 at past 9 pm at the NAIA Terminal 3 to take part on local clothing brand Penshoppe's ALL STARS campaign.

Leighton Meester is expected to grace Penshoppe's runway show Impact on May 26 as part of the Philippine Fashion Week.

Leighton Meester and her entourage did not allow any media interviews during her arrival. Watch the footage of Leighton Meester's arrival in NAIA below (courtesy of GMA News).

Leighton Meester now joins Gossip Girl co-star Ed Westwick, Thai Heartthrob Mario Maurer, actor Zac Efron and Vampire Diaries' Ian Somerhalder in the Penshoppe ALL STARS campaign. The 'Queen B' is the newest international muse of Penshoppe.

For more Kapamilya updates follow/like BIDA KAPAMILYA on Twitter and Facebook.

Gossip Girl's Leighton Meester as Next Penshoppe Endorser?

After tapping Ed Westwick, Mario Maurer, Zac Efron and recently, Ian Somerhalder as their endorsers, Penshoppe is not stopping on getting international stars who will join the league of Penshoppe All Stars. This time, it is rumored that Ed Westwick's Gossip Girl co-star, Leighton Meester will be the newest Penshoppe endorser.

Gossip Girl's Blair Waldorf, Leighton Meester for Penshoppe?

Yesterday, May 21, PR Asia Worldwide lead publicist Joyce Ramirez tweeted that a female will be joining the league of international Penshoppe endorsers whom she referred to as the 'Queen' who will be the new muse of the said clothing brand. The All Stars team has all gorgeous men so probably Penshoppe wanted a girl endorser who is equally as popular as the others.

Joyce Ramirez tweeted:

Followers of Penshoppe has immediately guessed she was referring to Leighton Meester. Her name became a trending topic on Twitter after the  teaser was posted. Leighton Meester plays Blair Waldorf in the hit US TV series Gossip Girl, who they refferred to as the “Queen Bee of New York’s Upper East Side.”

This May 26, Penshoppe will be revealing the identity of their first female international endorser at the Philippine Fashion Week to be held at the SMX Mall of Asia.

Are you excited to meet Leighton Meester? We hope she's indeed Penshoppe's new muse.

Photo courtesy of fan-pop.com

For more Kapamilya updates follow/like BIDA KAPAMILYA on Twitter and Facebook.

Ian Somerhalder of The Vampire Diaries Coming to PH for Penshoppe

The Vampire Diaries' Ian Somerhalder is coming to the Philippines for an endorsement deal with Filipino clothing brand Penshoppe. Ian Somerhalder, who plays vampire Damon Salvatore in the said hit US TV series announced  the good news on his official Twitter account, Thursday, May 17.

Ian Somerhalder for Penshoppe "ALL STARS"

In his official Twitter account on Thursday, Ian Somerhalder said: “See you soon PHILIPPINES! ;) Let’s rock this #PENSHOPPEAllStars.”

See you soon PHILIPPINES! ;) Let’s rock this #PENSHOPPEAllStars

— ian somerhalder (@iansomerhalder) May 17, 2012

The news was confirmed by PR Asia Worldwide's lead publicist, Joyce A. Ramirez saying that Ian Somerhalder is now en route to Manila.

Ian Somerhalder will be part of Penshoppe's "All Stars" campaign which includes famous international endorsers like Ed Westwick of Gossip Girl, Zac Efron and Thai heartthrob Mario Maurer.

In an official statement, Ian is said to be staying in the Philippines for one week doing photo shoots and press conference. He will also visit a flagship Penshoppe store in the metro.

“Penshoppe is very excited to work with Ian and our team is doing everything to make this a truly memorable visit for him. He will be staying in the Philippines for a week to shoot his campaign at an environmental-friendly resort as well as participate in a press conference to be held in Manila,” Said Joyce Ramirez.

This is Ian Somerhalder’s first trip to the Philippines and his Filipino fans, especially the avid viewers of The Vampire Diaries will be much delighted to see this hunky actor.

Aside from Ian, Hollywood actor Zac Efron is also reported to be flying to Manila for the campaign, although this is not yet confirmed by Penshoppe.

For more Kapamilya updates follow/like BIDA KAPAMILYA on Twitter and Facebook.

Mario Maurer Behind the Scenes Video in Penshoppe Summer Ad Campaign

Penshoppe has released a behind the scenes video of their Pre-Summer 2012 campaign shoot with the Thai heartthrob Mario Maurer.

The fashion brand recently released campaign photos for their Pre-Summer 2012 collection featuring Ed Westwick, Solenn Heussaff and Mario Maurer which was received quite well by netizens.

Earlier today, though, Penshoppe's rival brand Bench released the first few photos of their Summer 2012 campaign featuring popular local celebrities.

Battle of ad campaigns?

Anyway, here's the BTS video of Mario Maurer's photoshoot for Penshoppe's Pre-Summer 2012 campaign.