ABS-CBN Most Awarded TV Network in 49th Anvil Awards 2014

ABS-CBN Corporation bagged a total of nine awards for its outstanding PR programs and tools, making it the most-awarded TV network in this year’s Anvil Awards held Wednesday (Feb 26) night at the Solaire Resort and Casino.

Considered as the Oscars of the public relations profession, the Anvil Awards recognized ABS-CBN for its programs and campaigns that include a Christmas party for the entertainment press, the development of a mobile app that empower voters, an annual congress for expectant mothers, film restoration project, Christmas station ID and campaign, and public service efforts that aided typhoon victims and developed a new community.

ABS-CBN Digital News Media’s COMELEC Halalan App, on the other hand, won an Anvil for developing a mobile app that provides users, particularly voters, real-time results of the midterm polls straight from the Commission on Elections (COMELEC), voter registration information, and precinct locations using only their smartphones and tablets. This app marks the first every partnership fostered by COMELEC with a TV network to create and offer a mobile app customized to fit voters’ needs. The app recorded a total of 6.7 million page views on Android and iOS in May 2013.

DZMM Radyo Patrol 630′s “11th Buntis Congress” also won an Anvil for equipping and nurturing future mothers with the knowledge they need during and after pregnancy. Buntis Congress reached out to more moms-to-be on its 11th year by conducting summits outside Metro Manila.

ABS-CBN Corporate Communications bagged an Anvil for its 2012 Media Christmas Party where it gathered more than 200 members of the entertainment press and bloggers. The event, gave its special guests a chance to experience ABS-CBN’s brand of entertainment first-hand as they actively took part in It’s Showtime’s interactive segment “Sine Mo ‘To,” felt the thrill of playing the “Kapamilya Deal or No Deal,” experienced being the 24K Girls, and took part in a press version of the station ID.

ABS-CBN Film Archives was recognized for its 360 degree marketing communication campaign used to reintroduce the digitally restored and re-mastered version of award-winning Filipino classic film “Himala” to current audience. The HD copy of “Himala” was aired on free-to-air television and on cable, had a red carpet cinema premiere, was screened at the prestigious 69th Venice Film Festival, was released internationally on pay-per-view via Global TV, and was distributed commercially on DVD.

ABS-CBN’s 2012 Christmas campaign dubbed as “Lumiliwanag ang Mundo sa Kwento ng Pasko” won Anvils in two different categories.  The campaign truly made a mark among its viewers via its many components that included the launch of a station ID, parol selling, “Kwento ng Pasko” stories on “TV Patrol,” Kapamilya Simbang Gabi, Salamat Kapamilya gift cards, viewer promo, Kapamilya Gift Together, ABS-CBN Christmas Special, and the 2012 Christmas Station ID with the same title that also won its own Anvil Award.

Created by ABS-CBN Creative Communications Management, the annually anticipated music video highlighted the heroic deeds of Filipinos during Habagat and encouraged viewers to serve as light to other people’s lives by doing simple acts of kindness. The station ID got more than two million hits on YouTube.

ABS-CBN Lingkod Kapamilya Foundation Inc. won two Anvils for its Bayanijuan in Calauan and Sagip Kapamilya’s Typhoon Pablo Relief and Early Recovery Operations.

Aside from maintaining its stature as the most Anvil awarded TV network, ABS-CBN has bagged the most number of Bronze Anvil awards among the TV networks.  It first won in 2007 for its book Kapitan, which tells the story Eugenio Lopez Jr., founder of ABS-CBN, and another one in 2011 for ABS-CBN Lingkod Kapamilya Foundation Inc.’s Guinness World Record-breaking fun run “10.10.10. Run for Pasig River”

The Anvil Awards is an annual event organized by the PRSP that honors outstanding public relations programs and tools. Prior to the Anvil Awards, ABS-CBN earned eight recognitions for its PR programs from the Philippine Quill Awards given by the International Association of Business Communicators. ABS-CBN was the most-awarded TV network in both Anvil and Quill Awards that honor the best works in public relations and business communications.

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Help Disaster Victims by Buying a Kapamilya Parol

ABS-CBN stages a widespread campaign to help disaster-affected Kapamilyas by selling parols, a Pinoy Christmas icon, to jive with this year’s theme “Lumiliwanag ang Mundo sa Kwento ng Pasko”.

By purchasing a “Kapamilya Parol” whose central icon was designed by kids orphaned during the Typhoon Sendong, buyers are taking part in an effort to help disaster-affected Kapamilyas as all proceeds will be donated to Sagip Kapamilya, ABS-CBN Foundation’s project that provides relief to affected communities of disasters, as well as rehabilitation and disaster risk reduction projects.

Sagip Kapamilya will be allocating “Kapamilya Parol” funds to the families directly affected by the recent calamities of 2012, including orphaned children who are under the continued care and assistance of Sagip Kapamilya.

Buyers can hang these parols in their homes but it can also be donated to less fortunate families through the ABS-CBN Online Store at abscbnstore.multiply.com. ABS-CBN will give a parol in the donor’s name to a child or family affected by the calamities of 2012 and upon receipt of the parol, an email will be sent to the donor with the recipient’s name and if possible, a photo as well. Proceeds of the donated parols will still go to Sagip Kapamilya.

The “Kapamilya Parol” is now available in SM Kultura, selected ABS-CBN Regional Network Stations, selected provincial department stores such as LCC Malls and Fiesta World Malls, and at the ABS-CBN Store. It is also available globally and nationwide through the ABS-CBN Online Store.

The ABS-CBN Christmas Campaign aims to highlight the Filipinos as bearers of light who never run out of kindness especially during dire times. Spread light and kindness by buying or donating a “Kapamilya Parol” now. For more information, please visit http://kwentongpasko.abs-cbnnews.com/parol.

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Share a Story, Share a Light with ABS-CBN's 'Kwento Ng Pasko'

This Christmas season, ABS-CBN launches another campaign that will not only give inspiration to Filipinos all over the world but will also help our Kapamilyas who have been victims of calamities the past year.

With its new station ID "Lumiliwanag Ang Mundo Sa Kwento Ng Pasko," ABS-CBN encourages every Kapamilya to share a light and share their own stories of hope, resiliency, small acts of kindness, and everyday stories of heroism. We can share these stories with the hashtag #KwentoNgPasko to spread the light of hope and watch as our Kapamilyas do an act of kindness in return.

Watch: ABS-CBN 2012 Christmas Station ID "Lumiliwanag Ang Mundo Sa Kwento Ng Pasko"

The parol, a Pinoy Christmas icon, is this year's Christmas SID centerpiece. Film director John-D Lazatin suggested the idea of having kids orphaned during Typhoon Sendong design a parol. This, in turn, is used as an instrument of light spreading around the world. When we own the Kapamilya parol, we're not only spreading the light, we're also being part of an effort to help our disaster affected Kapamilyas, as proceeds from the parol sales would be donated to Sagip Kapamilya, the ABS-CBN Foundation arm which provides relief to affected communities of disasters, as well as engage in rehabilitation and disaster risk reduction projects.

You can buy the Kapamilya Parol here and help spread the light of hope to our Kapamilyas. For more information about the campaign, log on to kwentongpasko.com.

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ABS-CBN 2012 Christmas Station ID - 'Lumiliwanag ang Mundo Sa Kwento ng Pasko'

ABS-CBN has unveiled its 2012 Christmas Station ID with the theme "Lumiliwanag ang Mundo sa Kwento ng Pasko." The parol, a Pinoy Christmas icon, is this year's Christmas SID centerpiece. The full video of the said SID premiered worldwide on October 17, 2012 after TV Patrol.

The ABS-CBN 2012 Christmas SID highlights how the Filipino spirit always shines through despite calamities that ravage our country. It shows how each one of us become bearers of light, as we help our countrymen get back on their feet and how we remain resilient because kindness never runs out, because help always comes.

With the song Kwento Ng Pasko (see full music video and lyrics here) performed by an ensemble of ABS-CBN artists, ABS-CBN 2012 Christmas Station ID features hundreds of Kapamilya stars paying tribute to ordinary Filipino heroes, at the same time helping spread the light across the globe.

Watch the ABS-CBN 2012 Christmas Station ID "Lumiliwanag ang Mundo Sa Kwento ng Pasko" below:

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ABS-CBN 2012 Christmas Station ID Theme Song - 'Kwento ng Pasko' Lyrics and MV

ABS-CBN has released the music video for its 2012 Christmas Station ID theme song entitled Kwento Ng Pasko. This year's ABS-CBN Christmas Station ID has the theme "Lumiliwanag ang Mundo sa Kwento ng Pasko" which highlights how the Filipino spirit always shines through despite calamities that ravage our country.

This year’s Christmas anthem was written by Robert Labayen, ABS-CBN’s Vice President of Creative Communications Management with music by Marcus and Amber Davis.

The SID song Kwento ng Pasko was performed by an ensemble of ABS-CBN artists – Sarah Geronimo, Martin Nievera, Zsa Zsa Padilla, Vina Morales, Billy Crawford; the Champions Angeline Quinto, Yeng Constantino, Erik Santos, Jed Madela, Christian Bautista, Bugoy Drilon, Marcelito Pomoy, Jovit Baldivino; the Sessionistas Aiza Seguerra, Richard Poon, Juris, Princess, Sitti, Kean Cipriano and Bamboo; kid singers from ABS-CBN Star Magic; X Factor Philippines Grand Winner KZ Tandingan, Daniel Padilla and Piolo Pascual. 

Watch the music video for Kwento ng Pasko, the ABS-CBN 2012 Christmas Station ID Theme Song (lyrics below):

Kwento ng Pasko Lyrics
ABS-CBN 2012 Christmas Station ID theme

Hindi lang sa langit nandoon ang mga bituin
Pagnasilayan ang pag-asa mata mo rin ay may ningning
Hindi lang sa langit nandoon ang mga anghel
May nag-aalay ng kabutihan, hindi mo marinig
Ang magbigay ng sarili sa isa’t isa
Ito ang kwento ng pasko, ito’y liwanag ng mundo.

Wohoooo wohooooo

Dumarami ang mga tala, tuwing kapaskuhan
Sa atin nagmumula ang kaliwanagan
Dumarami ang mga tala, tuwing kapaskuhan
Dalhan natin ang pagpapala sa bawat tahanan

Ilang ulit man ang dilim sa buhay natin dumating
Di papanaw, di mauubos and mga bituin
Ang magbigay ng sarili sa isa’t isa
Ito ang kwento ng pasko ito’y liwanag ng mundo

Dumarami ang mga tala, tuwing kapaskuhan
Sa atin nagmumula ang kaliwanagan
Dumarami ang mga tala, tuwing kapaskuhan
Dalhan natin ang pagpapala sa bawat tahanan

Dumarami ang mga tala, tuwing kapaskuhan
Sa atin nagmumula ang kaliwanagan
Dumarami ang mga tala, tuwing kapaskuhan
Sa atin nagmumula ang kaliwanagan

Ang liwanag ng Pasko ay kwento ng katuparan
Ng pangako ng Diyos sa buong sanlibutan

Wohoooo wohooooo

Dumarami ang mga tala, tuwing kapaskuhan
Sa atin nagmumula ang kaliwanagan
Dumarami ang mga tala, tuwing kapaskuhan
Dalhin natin ang pagpapala sa bawat tahanan

Dumarami ang mga tala, tuwing kapaskuhan
Sa atin nagmumula ang kaliwanagan
Dumarami ang mga tala, sing dami ng magpapala
Lumiliwanag ang mundo sa kwento ng Pasko

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