ABS-CBN News and Current Affairs, the country’s biggest and leading news organization, has begun using the most advanced weather forecasting system provided by Weather Central, a worldwide leader in providing weather data.
Through its various news programs on Channel 2 and ANC, ABS-CBN is now providing Filipinos with the most accurate and up-to-date weather information to keep them safe and informed anywhere in the Philippines.
“Despite being home to famously dynamic weather, the Philippines has always had problems with reliable local weather forecasting. We’ve seen the tragic impact of weather-related disasters on people’s lives,” said Ging Reyes, head of ABS-CBN News and Current Affairs. Reyes explained that Weather Central would give ABS-CBN access to the most precise weather data, with remarkable tools for conveying relevant and easily understandable weather information to better serve the needs of its viewers and users across all media platforms.
Currently, ABS-CBN newscasts like “Umagang Kay Ganda” and “TV Patrol,” and ANC’s newscasts from “Headstart” (8 a.m.) to “The World Tonight” (10 p.m.) are using the new weather system’s interactive and engaging interface in its weather segments.
Weather Central, the most viewed broadcast weather system in the world, combines patented technologies and exclusive storytelling tools that enable ABS-CBN’s weather presenters to better explain weather forecasts and engage their audiences with its interactive technology and powerful imagery featuring cutting-edge graphics, virtual sets, map animations, and realistic images.
Recognizing the importance of weather to Filipinos’ lifestyle, ABS-CBN Weather Central will be very helpful to parents and students especially during the upcoming back-to-school season and families who plan to organize weekend trips because it features five-day forecasts, precise temperature data, and detects earthquakes.
It also uses Philippine-wide high resolution forecasts, which is not currently offered by any network in the country today, that enables ABS-CBN and ANC newscasts to provide locally relevant and pinpoint accuracy of weather information from where they are or where they are going. For instance, Weather Central can specify the weather in Quezon City vis-à-vis Manila, in Mandaue vis-à-vis Cebu, or Kalibo vis-a-vis Boracay.
Filipinos, meanwhile, can personalize ANC’s weather services according to their own needs online via ABS-CBNNews.com, or on their mobile phones through ABS-CBN’s weather app, which will soon be available to iPhone, iPod Touch, iPad, and Android devices.
The ABS-CBN Weather Central, the most modern of its kind in the Philippines, is another first from the country’s biggest and leading news organization. Now, Filipinos have a reliable source of weather information and can receive critical early warnings during the typhoon season by watching newscasts on ABS-CBN and ANC (SkyCable Channel 27), following @ANCalerts on Twitter, and soon from all ABS-CBN television, online, and mobile platforms.
Text by ABS-CBN
