ABS-CBN Corporation bagged four recognitions at the recent 47th Anvil Awards for its outstanding programs and tools in public relations namely a trailblazing online TV series, an education and health advocacy via mobile trucks, innovations undertaken for a radio-cable TV channel, and a successful local awards honoring the best in Filipino music.
The pioneering Imortal Online project initiated by the ABS-CBN Digital Brand Management won for its achievement in engaging fans of the TV series “Imortal,” topbilled by Angel Locsin and John Lloyd Cruz, in the online world via its originally produced web series, artwork contests, and other user generated contents.
It drew a remarkable following of 275,593 registered users in its first three months and reached up to 15 million page views in the same time period.
One of the reasons why Imortal Online was a big hit in the internet is its original web episodes dubbed as “Anino’t Panaginip” that featured sub-plots of the story of Lia and Mateo being aired on TV via the series “Imortal.” A total of 24 webisodes were exclusively produced and the site is set to produce new episodes this 2012.
Also, through its artwork contest “Likhang Imortal,” netizens were able to showcase their creative talents online by making their own “Imortal” characters. Out of a total of 12,397 entries, Imortal Online picked 30 finalists and the entry which topped online votes was awarded with a P50,000 cash prize.
Aside from artworks, the site also encouraged users to send in their original stories via “Kuwentong Imortal” and select entries were transformed into an animated online manga in the section “I-mortal.”
ABS-CBN’s radio AM station DZMM Radyo Patrol 630 and cable TV channel DZMM TeleRadyo, on the other hand, won two Anvils for its Teaching, Learning, Caring classroom and clinic on wheels or TLC and its innovative strategies and initiatives of the country’s leading news cable channel DZMM TeleRadyo.
TLC bagged the award for helping underprivileged barangays through its classroom and clinic on-wheels. It offered storytelling sessions and was able to render medical check-ups to almost 30,000 individuals since its launch back in November 2010.
DZMM TeleRadyo, on the other hand, was recognized for its achievements in expanding its viewership, creating innovative approaches for its advertisers that led to higher ad revenues for the station, and increasing subscription revenues by getting more cable TV operators to carry the station nationwide.
Its FM radio counterpart Tambayan 101.9 also took home an Anvil award for its annual “Tambayan 101.9 OPM Awards.” The TOPMA successfully paid tribute to Filipino music artists by honoring original Pinoy music. It also engaged its listeners and provided an avenue for its DJ’s to interact with them during the awarding event.
ABS-CBN bagged the most number of Anvil awards among TV networks with four recognitions as compared to GMA’s three and TV5’s one.
The Anvil Awards is an annual event organized by the PRSP that honors outstanding public relations programs and tools. Prior to the Anvil Awards, ABS-CBN earned four recognitions for its PR programs from the Philippine Quill Awards given by the International Association of Business Communicators. ABS-CBN was the most-awarded TV network in both Anvil and Quill Awards that honor the best works in public relations and business communications.
Text and photo by ABS-CBN
