Lee Min Ho in Manila this November 16, to Grace Fun Meet at Araneta Coliseum

Korean superstar Lee Min Ho is coming to Manila this November 16, 2012 for the Benchsetter Fun Meet at the Smart Araneta Coliseum. 

Lee Min Ho's endorsement deal with global brand Bench was announced last July although his Bench pictorial happened in June as what Ricky Lo of The Philippine Star wrote in his blind item. He joined two K-POP superstars, Siwon and Donghae of Super Junior as Bench's international endorsers.

Get a FREE #GlobalBenchsetter Lee Min Ho's Fun Meet invite with a minimum single-receipt purchase requirement from participating stores, that includes any Fix Styling Products.

Upper Box B - P500.00

Upper Box A - P800.00

Lower Box - P1,000.00

Patron - P1,500

Participating Stores are Bench Ayala Glorietta 5, Bench Trinoma, Bench SM Mall Of Asia, Bench SM Megamall, Bench SM North EDSA, Bench Robinson’s Galleria, Bench Shangri-la Plaza and Bench Rockwell.

Lee Min Ho rose to fame after starring as Gu Jun Pyo in the hit Korean remake Boys Over Flowers aired over ABS-CBN. The network then acquired his other Korean dramas, Personal Preference (aka Perfect Match) and City Hunter. He is currently starring in the historical drama Faith.

Are you excited to see Lee Min Ho in the flesh? Surely, fans will flock the Araneta just like what happened to Siwon and Donghae's Fun Meet at Trinoma. For more information about Lee Min Ho's Fun Meet on November 16, read below.

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Terms and Conditions:

• A maximum of 3 invitations per single receipt is allowed and combinations of invites are allowed.
• Valid for Cash, Credit Card, and EPS transactions.
• Not valid for purchases using GIFT CERTIFICATES.
• Not valid for purchases using employee’s PO.
• Lifestyle Cardholders will still earn points.
• Privilege Cardholders are still entitled to discounts (if applicable) so long as the net amount purchase requirement is met.
• May not overlap with existing promotions.
• Invitations must be exchanged for actual ticket at the Smart Arenta Coliseum ticket booth on the day of the event (November 16, 2012).
• Bench/ Suyen Corporation and Smart Araneta Coliseum reserve the right to deny entry if ticket bearer is proven to be under the influence of drugs, alcohol, or display misbehavior. Promo runs from October 12 to November 16, 2012.

For more Kapamilya updates follow/like BIDA KAPAMILYA on Twitter and Facebook.

Photos: Xian Lim for Mint Holidays 2012 Campaign

Hunk model-actor Xian Lim is featured in Mint's Holidays 2012 campaign. Xian has long been an endorser of the said clothing brand together with Gerald Anderson.

Xian Lim was photographed by Jopet Sy and styled by Ton Lao for the said Mint campaign. Returning in primetime this October 8, Xian will be reunited with Kim Chiu for Ina Kapatid Anak which also stars Maja Salvador and Enchong Dee.

Check out more of Xian Lim's Mint Holiday campaign photos below:

 Photos courtesy of MINT

For more Kapamilya updates follow/like BIDA KAPAMILYA on Twitter and Facebook.

Video: Walang Hanggan Stars for OMB's "Bawal Kumopya" Campaign

Philippine Optical Media Board (OMB) recently partnered with ABS-CBN’s The Filipino Channel (TFC) for an awareness campaign on anti-piracy.  

Aligning with OMB Chairman Ronnie Ricketts’ battlecry of “Bawal Kumopya” (literally translated as “Copying is prohibited”), TFC tapped the cast of its top-rating primetime teleserye, “Walang Hanggan”, who willingly gave their time and effort to the production of the “Bawal Kumopya” public service announcement.

Coco Martin, Richard Gomez, Dawn Zulueta, Julia Montes, Paulo Avelino and Joem Bascon all joined hands (and crossed their arms) in a united front for the war against piracy.

The “Bawal Kumopya” PSA was launched at the One Kapamilya Go sa California’s Great America held last September 16. The campaign has aired globally on TFC and will be rolled out in various TFC events around the world.

Check out the OMB-TFC “Bawal Kumopya” public service video featuring the stars of “Walang Hanggan” below:

For more Kapamilya updates follow/like BIDA KAPAMILYA on Twitter and Facebook.

Angel Locsin and Sam Milby for Folded and Hung Famous Salon

Angel Locsin and Sam Milby are the faces of Folded & Hung's newest venture, Famous Salon. The clothing brand is expanding into a salon business and who are the rightful ones to endorse the project? It's none other than two of the hottest Kapamilya stars — Angel Locsin and Sam Milby.

Folded and Hung Famous Salon will open its first branch this September 17 at the 3rd Floor Adriatico Wing, Robinsons Place Ermita. 

Below are some of the posters of Angel Locsin and Sam Milby for Folded and Hung Famous Salon. Get that famous-look only at Famous Salon.

For more Kapamilya updates follow/like BIDA KAPAMILYA on Twitter and Facebook.

Video: Coco Martin for Bench Deo Cologne (Bench CCM - Completely Coco Martin)

Bench launched Coco Martin's line of Deo Cologne, Completely Coco Martin or simply Bench CCM. Coco joined other Bench celebrity endorsers to have their own signature perfumes like Kris Aquino, Richard Gomez, Manny Pacquiao, Dingdong  Dantes and Richard Gutierrez.

Completely Coco Martin Deo Cologne comes in three different scents namely Conviction (Blue and Silver), Courage (Bronze and Gold), and Comrade (Yellow and Black). Each Coco Martin Deo Cologne cost Php 128.

Watch the behind-the-scenes video of Coco Martin's own Bench fragrance, Completely Coco Martin:

Meanwhile, catch Coco Martin in the Bench Universe 2012 denim and underwear fashion show at the SM MOA Arena on Septembebr 13-14. Coco is reportedly being eyed for the finale of the said Bench fashion event.

For more Kapamilya updates follow/like BIDA KAPAMILYA on Twitter and Facebook.

Adam Levine is Newest Bench Endorser, to Grace a Fun Meet at SMX on September 17

Maroon 5's frontman Adam Levine is now officially a Bench endorser. Global brand Bench announced on Thursday that Adam Levine is the newest addition of its league of international endorsers. Adam will also be in Manila for a Bench event.

Bench, in its official twitter account formally welcomed the pop rock band Maroon 5 lead singer and The Voice coach.

We officially welcome #GlobalBenchsetter @adamlevine to the Bench Family. So thrilled to have you as our newest endorser.
— bench/ (@benchtm) September 13, 2012

Bench also tweeted that Adam Levine will grace a Benchsetter Fun Meet (a meet-and-greet session for fans) at the SMX Convention center on Monday, September 17 (6:30 PM). The said event is just a day before the much-awaited concert of Maroon 5 at the Smart Araneta Coliseum on Tuesday, September 18 for the Manila stop of their "Overexposed" world tour.

Adam Levine last visited Manila on May 23, 2011, along with the other members of Maroon 5, where they held their second concert in the country. They staged their first Philippine concert at the Araneta Coliseum in March 2008.

Adam Levine joins Bench's international endorsers like Liam Hemsworth, David Archuleta, Jessica Sanchez, Joe Jonas, Michael Trevino, Lucy Hale and K-POP superstars Siwon and Donghae of Super Junior and Lee Min Ho.

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Get a chance to win an entry pass to meet & greet Adam Levine at the Benchsetter Fun Meet for every single receipt purchase of P600.00 worth of any items from participating stores including Bench Ayala Glorietta 5, Bench Trinoma, Bench SM Mall Of Asia, Bench SM Megamall, Bench SM North EDSA, Bench Robinson's Galleria, Bench Shangri-la Plaza, and Bench Rockwell. Click here for mechanics.

For more Kapamilya updates follow/like BIDA KAPAMILYA on Twitter and Facebook.

'Tayo Na' Music Video (Yeng Constantino, Raimund Marasigan and Pochoy Labog)

Three of the most influential musicians in the entertainment industry have teamed up for ABS-CBN’s “Bayan Mo, iPatrol Mo: Tayo Na” election campaign, which calls for clean elections and citizen vigilance and empowers Filipinos to stand up and bring about change in the country.

Raimund Marasigan, Yeng Constantino, and Pochoy Labog have collaborated on the campaign theme song “Tayo Na,” which is featured in a music video that premiered Wednesday night (Sept 5) on Studio 23, ANC, DZMM TeleRadyo and ABS-CBN.

As one of the performers of ‘Ako ang Simula,’ the Bayan Mo, iPatrol Mo (BMPM)’s 2010 theme song, Raimund said he wants to continue using his music and influence to call on everyone to take part in the campaign.

Yeng and Pochoy, a lawyer and one of the anchors of current affairs program “Ako ang Simula,” said they feel honored to have been given the chance to stand up through a song and a music video and to be an instrument of change in encouraging citizens to vote wisely.

Bayan Patrollers from different provinces all over the country also appear in the music video.

“Tayo Na,” which is written by Ira Zabat of ABS-CBN Creative Communications Management, and composed by Eric Perlas, speaks of citizens’ collective resolve and unity to move forward as a nation.

Ira, who also led the production of the ‘Tayo Na’ music video, said its concept draws on the fusion of lights as a symbol of hope. “The lights symbolize the youth’s optimism, the hope that comes from their cellphones, cameras, computers, and the power of social media that will bring change in the coming elections,” he said.

“Tayo Na” was created by ABS-CBN Creative Communications Management headed by Robert Labayen for ABS-CBN News & Current Affairs, which is headed by Ging Reyes together with Chi Almario and Inday Varona. The “Bayan Mo, iPatrol Mo: Tayo Na” Music Video Team is composed of Ira Zabat, Faith Zambrano, Pamela Joy Mercado, Love Rose De Leon, Eric Po, Marchie Blaire Mallari, Christine Joy Laxamana, Carisa Manuel, Miguel Lim, Peewee Gonzales, Rommel Sales, Dennis Amarille, Rap Dela Rea, Alfie Landayan, Carmelo Saliendra, Marl Abejero, Jimmy Porca, Darwin Duenas, Andrew Go, Remedios Sotto, Tess Perez-Mendoza, and Arlene Geronimo.

For updates on the campaign, visit www.bmpm.abs-cbnnews.com, follow @bayanmo on Twitter, or like www.facebook.com/bayanmoipatrolmo.akoangsimula.

For more Kapamilya updates follow/like BIDA KAPAMILYA on Twitter and Facebook.

Kapamilya Stars Join Run, Ride & Roll For the Pasig River on September 30

The brightest stars of ABS-CBN have lent their star power and support to clamor for a cleaner Pasig River by leading thousands of participants in the “09.30.2012 Run, Ride & Roll for the Pasig River” to be held in Quezon City on September 30, 2012.

Actors Piolo Pascual and Matteo Guidicelli will lead the CEO River Warrior Run,  which is closed to the public and is exclusive to business executives who are also donors of ABS-CBN Foundation’s Kapit Bisig Para sa Ilog Pasig (KBPIP). Meanwhile, Kim Chiu, Maja Salvador, Maricar Reyes, and Xian Lim will take part in the 5km Madness Run.

They will be joined by thousands of participants in the advocacy event, which also features   the 15K Ride & Roll for cyclists and skateboarders, and the 15K Commonwealth Challenge Run. There will be only be one starting line for all categories that starts from the Quezon City Memorial Circle (QCMC) going straight to Commonwealth Avenue then back again to QCMC for the finish.

KBPIP’s seven-year rehabilitation program involves cleaning up all the esteros that drain into the Pasig River in order to thoroughly clean it.

It has organized three successful runs, namely the 2009 Philippine International Marathon: A Run for the Pasig River with an estimated 23,000 participants, the historic 10.10.10 Run for the Pasig River that broke the Guinness World Record for the “most participants in a racing event” with 116,087 runners, and last year’s 11.20.2011 Run for the Pasig River was the largest foot race joined by 86,547 runners.

These runs funded the rehabilitation of Estero de Paco, a 2.9-kilometer tributary of the Pasig River in Manila, and that of Estero de San Miguel and four other esteros behind the Malacañang Palace.

Registration for the 09.30.2012 Run for the Pasig River is ongoing at SM North EDSA, SM Megamall, and SM Mall of Asia. Aside from the registration, there will also be merchandise available in the booths, in which part of the proceeds will also go to river rehab. For updates on this advocacy run, visit the official website,  like the official Facebook page or follow @run4pasigriver on Twitter.

For more Kapamilya updates follow/like BIDA KAPAMILYA on Twitter and Facebook.

Zac Efron in Manila for Penshoppe FanCon 2012 this September 29

Hollywood actor Zac Efron will be flying to Manila this September 29, 2012 for the Penshoppe Fan Conference 2012 to be held at the SM Mall of Asia Arena. Zac Efron's appearance in the said Penshoppe FanCon is part of his endorsement deal with the Pinoy brand.

Entrance to Penshoppe FanCon 2012 is free for every single-receipt purchase made at Penshoppe and exchanged for SM tickets from September 1 to 23, 2012 or until passes last.

Participating Penshoppe stores are those located at SM Mall of Asia, SM Megamall, Ayala Trinoma, SM North Edsa (Main Mall), SM Pampanga, SM Baguio, SM Lucena, SM Batangas, SM Cebu, SM Iloilo, SM Davao and SM Cagayan De Oro.

For every single receipt purchase worth P800 (general admission), P1,200 (Upper Box), P2,500 (lower box), P3,500 (Patron) up to P5,000 (VIP front seats), customers must request for a temporary FanCon voucher made valid once signed by the store manager. Customer must then present the temporary pass to any SM Tickets (www.smtickets.com) branch nationwide in exchange for the actual FanCon ticket.

Tickets can be redeemed within the promo period (Sept 1-23). They are transferable but are not for sale and are not convertible to cash.

For more information follow Penshoppe’s official twitter account @PENSHOPPE or “like” them on Facebook at https://www.facebook.com/penshoppeofficial.

For more Kapamilya updates follow/like BIDA KAPAMILYA on Twitter and Facebook.

Video: Bench Universe (The 2012 Denim & Underwear Show) Teaser

For the first time, global clothing brand Bench's denim and underwear fashion show will happen for two nights in celebration of its 25th anniversary. 

Dubbed as 'Bench Universe: The 2012 Denim & Underwear Show,' it will happen on September 13 and 14, 2012 at the Mall of Asia Arena featuring your favorite Benchsetters (Bench's league of celebrity endorsers).

Watch the Bench/ Universe: The 2012 Denim and Underwear Show teaser below:

Featuring Lucy Torres-Gomez, Georgina Wilson, Borgy Manotoc, Isabelle Daza, Pancho Magno, John Spainhour, Carla Abellana, Jake Cuenca, Rocco Nacino, Kathryn Bernardo, Lovi Poe, Steven Silva, Sam Concepcion, Shaina Magdayao, Jessy Mendiola, Bela Padilla, Enzo Pineda, Benjamin Alves, Dingdong Dantes, Joseph Marco, Enchong Dee, Julia Montes, Kim Chiu, Melai Cantiveros, Paulo Avelino, Sarah Lahbati, Aljur Abrenica, Karylle, Diether Ocampo and Richard Gomez.

For more Kapamilya updates follow/like BIDA KAPAMILYA on Twitter and Facebook.

Video: Angel Locsin 'Makabagong Pilipina' TV Commercial

Angel Locsin is the star of the new TV commercial from Modess. The said campaign entitled 'Makabagong Pilipina' pays tribute to today's women and aims to empower them.

Angel Locsin is a perfect choice for the said TVC with her very Pinay appeal. The Modess 'Makabagong Pilipina' TVC started with a picture of Bayanihan where Angel wears a traditional terno. The folk song Paru-parong Bukid played on the background as Angel transformed into an empowered woman capable of doing anything -- even playing football.

Angel Locsin's leading man in this TVC is Lemuel Pelayo who's also her pair in the first-released Modess commercial. Lem Pelayo is a cast member of Angelito and now venturing in a bigger role in Pintada.

Watch Angel Locsin's Makabagong Pilipina Modess TV commercial below:

For more Kapamilya updates follow/like BIDA KAPAMILYA on Twitter and Facebook.

Michael Phelps in a Speedo for Louis Vuitton ad

Michael Phelps may have retired from the pool waters but that doesn't mean that he will not wear his Speedo and goggles anymore just like what he did for a Louis Vuitton ad recently.

Michael Phelps was photographed by Annie Leibovitz partially submerged in a bathtub with that  sultry look and beside him atop a towel was the Louis Vuitton duffle bag.

Dubbed as the most successful Olympian of all time with 22 medals, Michael Phelps, 27, also appeared in another LV ad together with Larisa Latynina of Russia, 77, a former gymnast who held the record as the most decorated Olympian for the last 48 years (with 18 medals) until Phelps' performance in the 2012 London Olympics.

Michael Phelps, though already retired from competitive swimming still wanted to grow the said sport more and more. Now being involved in golf, Michael Phelps said that he also wanted to travel after his retirement. If there's any chance that he will compete again in the 2016 Rio Games, Phelps has this to say: 

"I've had the opportunity to do something nobody else has ever done before so I'm very happy with that."

For more Kapamilya updates follow/like BIDA KAPAMILYA on Twitter and Facebook.

Sarah Geronimo and Gerald Anderson Together at Last in Jollibee TVC

Sarah Geronimo and Gerald Anderson appear together on the new Jollibee TV commercial. Sasa and Gege "together at last" was the idea behind this TVC from Jollibee.

Sarah Geronimo and Gerald Anderson instantly became a hot topic this week because Gerald, who has been courting Sarah for the past six months stopped pursuing the Popstar Princess allegedly because Mommy Divine discouraged him to do so, which was denied by Sarah's mother on her guesting on Sarah G Live last July 29 (read story here).

The commercial's tagline was very timely, the two being "together at last" after what happened. Even Sarah and Gerald's lines in the said TV commercial hit a ride on the issue.

Gerald: So, balikan na ‘to?
Sarah: Oo, pangalawang balik ko na nga ‘to, e.

Here is Sarah Geronimo and Gerald Anderson's "Together at Last" Jollibee TV Commercial:

For more Kapamilya updates follow/like BIDA KAPAMILYA on Twitter and Facebook.

Lee Min Ho and Jessica Sanchez, Newest Bench Endorsers!

Korean superstar Lee Min Ho and American Idol Season 11 runner up Jessica Sanchez are the newest additions to the ranks of Bench international endorsers. The news was confirmed today by global brand Bench via Twitter.

Last month, it was reported here that Bench is tapping the services of a K-POP superstar, with all clues pointing to Lee Min Ho (read story here). Now, it's official that the "City Hunter" star will be part of the Bench family.

Bench, in sharing the good news took to Twitter:

Happy to introduce another Korean Superstar to our @benchtm family! Let's all welcome @ActorLeeMinHo!!!! #LeeMinHo4Bench
— bench/ (@benchtm) July 29, 2012

They also posted the picture of Lee Min Ho above saying:

"This face you've seen and loved in Korean Novelas is the latest addition to our @benchtm family! Let's all give a warm welcome to @ActorLeeMinHo!!!"

Meanwhile, it was not only Lee Min Ho Bench tapped as its newest endorser. Fil-Mexican sensation and American Idol runner up Jessica Sanchez will also be endorsing the global Filipino brand.

Bench also shared a photo of Jessica on Twitter (the one above) as they welcome the songstress saying, "Let's all welcome the fashionable @JSanchezAI11 to the ever-growing @benchtm family!" after their confirmation tweet.

"We are thrilled to welcome the voice that has won the hearts of many. Truly proud to have @JSanchezAI11 part of the #Benchsetter family!"

Jessica Sanchez and Lee Min Ho are just two of Bench's hive of big international stars as endorsers which include Bruno Mars, Michael Trevino, Lucy Hale, David Archuleta, Joe Jonas, Liam Hemsworth, and Super Junior members Siwon and Donghae (SiHae) who will be coming to Manila this August.

Now, are you excited to see Lee Min Ho in the flesh if ever Bench will have the chance to bring him over? As for Jessica, she will be visiting Manila soon for the Idol Live! Tour together with the American Idol 2012 Top 10.

For more Kapamilya updates follow/like BIDA KAPAMILYA on Twitter and Facebook.

Siwon and Donghae to Visit Manila in August for Bench

Super Junior Siwon and Donghae will be coming to Manila this August to honor their endorsement contract with Global clothing brand, Bench.

The good news was confirmed by the Bench CEO himself, Ben Chan in his official Twitter account. Ben Chan shared that Siwon and Donghae (SiHae) event will be happening either August 14 or 15.

"The Sihae [Siwon and Donghae] manager gave us the date. It's Aug 14 or 15," tweeted Ben Chan. He also clarified that Siwon and Donghae will only be in the country for one event. The date, according to Ben Chan was given by SiHae management, SM Entertainment.

The exact date of the event and the arrival of Siwon and Donghae in Manila has not been finalized yet. Ben Chan, in a reply to a fan, said that they might arrive a day earlier or the morning of August 14. A fan also asked if there will be an autograph session for the SiHae in Manila event to which Ben Chan replied, "As of now none yet. No approval pa."

Siwon and Donghae signed as Bench international endorsers last March and since then, fans were craving for their Philippine visit.  Before that, Siwon and Donghae's had their Bench Billboard erected last May 4 and their campaign photos also bannered several Bench stores.

Siwon and Donghae are now busy from filming their own Korean dramas, aside from promoting Super Junior's newly-released 6th album, Sexy, Free & Single. For the official music video, watch here.

For more Kapamilya updates follow/like BIDA KAPAMILYA on Twitter and Facebook.

ABS-CBN Love Teams Outpoured Romance in Ulan 2012 Station ID

ABS-CBN’s hottest and upcoming loveteams heat up the rainy season as they share “kilig” moments under the rain in the Kapamiya Network’s recently launched Ulan Station ID “Masarap ang Feeling, Kapag Ikaw ang Kapiling sa Tag-Ulan.”

With a theme song sung by the ultimate multimedia star Toni Gonzaga, the Ulan Station ID was led by one of the most successful team up of this generation, John Lloyd Cruz and Bea Alonzo.

The two definitely sent sparks flying amidst the rain as they exchanged deep stares and even danced the so-called dance of love and passion— the tango.

Daniel and Katerina of “Walang Hanggan” played by Coco Martin and Julia Montes, also shared some love under the raindrops together with co-stars Paolo Avelino, Melissa Ricks, and Joem Bascon, while “Kahit Puso’y Masugatan” love triangle Iza Calzado, Andi Eigenmann, and Jake Cuenca showed how the rain can wash the tears, brought about by love, away.

Video: ABS-CBN Ulan 2012 Station ID

Teens and tweens weren’t left behind as their favorite teen stars Enrique Gil, Khalil Ramos, Daniel Padilla, and Kathryn Bernardo of “Princess and I” and Paul Salas, Dom Roque, and Ella Cruz also had “PBB Teens” moments.

Giving a gave a glimpse of their soon-to-be-watched-out-for chemistry on TV are ABS-CBN’s upcoming loveteams that include Martin Del Rosario and Denise Laurel for “Precious Hearts Romances presents Pintada;” Jessy Mendiola and Mateo Guidicelli together with Matt Evans and Jewel Mische for “Precious Hearts Romances presents Isla;” Kaye Abad and John Prats for “Angelito: Ang Bagong Yugto;” and the much awaited return of Xian Lim and Kim Chiu together with Enchong Dee and Maja Salvador in “Ina, Anak, Kapatid.”

Also featured in the station ID are Jodi Sta. Maria and Richard “Papa Chen” Yap, the newest and only loveteam in the morning block from PrimeTanghali’s hit series “Be Careful with my Heart;” afternoon TV’s well-loved team up between JM De Guzman and Charee Pineda as Angelito and Rosalie from “Angelito: Batang Ama;” the unlikely couple Zaijian Jaranilla and Carmina Villaroel from “Lorenzo’s Time;” and host-actress KC Concepcion.

The theme song with the same title was sung ultimate multimedia star Toni Gonzaga.

“Masarap ang Feeling, Kapag Ikaw ang Kapiling sa Tag-Ulan” station ID was creared by ABS-CBN’s Creative Communications Management under Robert Labayen. Also part of the team were Peewee Gonzales (director); Johnny Delos Santos (creative director); Kathrina Sanchez, Lota Rosales, Edsel Misenas, and Dang Baldonado (producers); Rommel Sales (DOP); Sam Esquillon (production designer); Marvin Bragas (location manager); Nesh Janiola (choreographer); Bang Pineda (stylist); Jimmy Porca (production coordinator); Jessa Canilang and Darwin Duenas (productions assistants); Marl Abejero (photographer); Lorenz Morales (editor); Roxy Liquigan, Abbey Aledo, Kiko Salazar, and RJ Jimenez of Star Records (music team) and Arlene Geronimo (OVP).

For more Kapamilya updates follow/like BIDA KAPAMILYA on Twitter and Facebook.

Run For the Pasig River Invades QC this September 30

ABS-CBN Foundation’s Kapit Bisig Para sa Ilog Pasig (KBPIP) will be staging its fourth advocacy run to clamor for cleaner rivers and esteros in Metro Manila via “09.30.2012 Run for the Pasig River” to be held in Quezon City on September 30, 2012.

Following the success of last year’s 11.20.2011 Run for the Pasig River, KBPIP is again urging groups and individuals to join the eco foot-race, which will help raise awareness and funds for the rehabilitation of the waterways of Quezon City-San Juan-Mandaluyong-Makati.

There will be three major event categories for the advocacy run: the 15K Ride & Roll with 4:00 a.m. gunstart; the 15K Commonwealth Challenge Run with 4:10 a.m. gunstart; and the 5K Morning Madness Run with 6:00 a.m. gunstart. This time, there will be one starting line in the Quezon City Memorial Circle (QCMC) going straight to Commonwealth Avenue then back again to QCMC for the finish.

ABS-CBN Foundation’s Kapit Bisig Para sa Ilog Pasig has a track-record of organizing three successful runs for the Pasig River. The 2009 Philippine International Marathon: A Run for the Pasig River, which had an estimated 23,000 participants, helped fund the initial phase of rehabilitation of Estero de Paco, a 2.9-kilometer tributary of the Pasig River in Manila.

The historic 10.10.10 Run for the Pasig River, meanwhile, broke the Guinness World Record for the “most participants in a racing event” with 116,087 runners. It helped rehabilitate the second phase of the Estero de Paco clean-up.

Last year’s 11.20.2011 Run for the Pasig River was the largest foot race joined by 86,547 runners, are currently being used to rehabilitate Estero de San Miguel and four other esteros behind the Malacañang Palace.

KBPIP’s seven-year rehabilitation program involves cleaning up all the esteros that drain into the Pasig River in order to thoroughly clean it. To date, the project has resettled 1,216 families to Calauan, Laguna, introduced remediation technologies for water quality improvement, trained community volunteers for the River Warriors program and shared sound waste management practices with communities.

The 10.10.10 Run for the Pasig River won a Bronze Anvil and an Award of Excellence at the 45th Anvil Awards given by the Public Relations Society of the Philippines, while the Estero de Paco clean-up earned an Award of Merit from the 2010 Philippine Quill Awards given by the International Association of Business Communicators (IABC) Philippines.

Registration for the 09.30.2012 Run for the Pasig River will open on July 16, 2012 in SM North EDSA, 2nd Floor Cinema C Lobby (near IMAX Theatre) and on July 20 in SM Megamall, Lower Ground Level, Building A (near The Event Center and Food Court) and SM Mall of Asia, Ground Floor Main Mall (near Music Hall and SM Bowling Center). Aside from the registration, there will also be merchandise available in the booths, in which part of the proceeds will also go to river rehab. For updates on this advocacy run, visit www.runforthepasigriver.com.

For more Kapamilya updates follow/like BIDA KAPAMILYA on Twitter and Facebook.

ABS-CBN Regional Network Group Launches 'Ligtas Pinas'

An internal campaign spearheaded by ABS-CBN Physical Security called “Ligtas Pinas” will be spread all over the country through seminars and workshops on disaster preparedness.

The campaign is divided into a three-part series on the three most common disasters that strike the country: Typhoon, earthquake, and fire. It insists on the importance of one’s knowledge on basic survival skills, emphasizing on the fact that in times of disaster, your chances of survival is primarily up to you and what you know.

The Creative Communications Management tapped by Vice President for Regional Network Group, Jerry Bennet, launched the once internal campaign begun by ABS-CBN’s security and safety measures.

During a workshop headed by Martin Aguda on disaster preparedness, Bennet was inspired to take the campaign to the regional audience as these were the areas recently hit with catastrophes. Accordingly, segments on disaster preparedness in the local TV Patrol were produced.

The Philippines is a disaster-prone country. Therefore, basic survival skills should be second-nature to us during typhoons, earthquakes, and other catastrophes. Sadly, casualties continue to increase in number when disaster occurs due to lack of knowledge, skills, and right preparation.

In time for the Disaster Awareness Month in the Philippines this July, the “Ligtas Pinas” campaign will soon roll-out. Directed by in-house directors, Paolo Ramos and Eric Po, the “Ligtas Pinas” series was produced by Carla Payongayong, Cidge Laxamana, and Christian Abuel of CCM RNG together with Production Supervisor Jaime Porca, Post-Production Specialist Teters Enrique and Motion Graphic Artist Karlo Victoriano. The said campaign is under the supervision of Creative Account Manager Tina Barbin and CCM Vice President Robert Labayen.

For more Kapamilya updates follow/like BIDA KAPAMILYA on Twitter and Facebook.

Neil Etheridge Flaunts Abs in Folded & Hung 'Dare Me To Denim' Campaign

Azkals goalkeeper Neil Etheridge defined hot in another Folded and Hung 'Dare Me To Denim' campaign. Neil Etheridge followed Anne Curtis and Enrique Gil in wearing the latest denim collections of F&H.

Neil showed off his abs and broad shoulders in the black and white photos for the campaign. Below are Neil Etheridge's hot and sexy photos for F&H 'Dare Me To Denim.'

Watch the video below showing behind-the-scenes footage of Neil Etheridge and Enrique Gil's Folded and Hung 'Dare Me To Denim' campaign pictorial.

For more Kapamilya updates follow/like BIDA KAPAMILYA on Twitter and Facebook.