The 2012 MTV Video Music Awards (VMAs) happened September 6 (September 7 in Manila) at the Staples Center Arena in Los Angeles, California.
Honoring the best music videos from the previous year, the event was hosted by Kevin Hart and attended by the biggest names in the music industry.
Boy band One Direction emerged as the big winner of MTV VMAs 2012 clinching three awards credited for their single What Makes You Beautiful: Best New Artist, Best Pop Video and Most Share-Worthy Video.
Here is the complete list of winners of the 2012 MTV Video Music Awards:
- Video of the Year - Rihanna (featuring Calvin Harris) “We Found Love”
- Best Male Video - Chris Brown “Turn Up the Music”
- Best Female Video - Nicki Minaj “Starships”
- Best New Artist - One Direction “What Makes You Beautiful”
- Best Pop Video - One Direction “What Makes You Beautiful”
- Best Rock Video - Coldplay “Paradise”
- Best Hip-Hop Video - Drake (featuring Lil Wayne)“HYFR”
- Best Electronic Music Video - Calvin Harris “Feel So Close”
- Best Direction in a Video - M.I.A. “Bad Girls” (Director: Romain Gavras)
- Best Choreography in a Video - Chris Brown “Turn Up the Music” (Choreographer: Anwar Burton)
- Best Visual Effects in a Video - Skrillex “First of the Year (Equinox)” (Visual Effects: Deka Brothers and Tony Datis)
- Best Art Direction in a Video - Katy Perry “Wide Awake” (Art Director: Benji Bamps)
- Best Editing in a Video - Beyoncé “Countdown” (Editors: Alexander Hammer and Jeremiah Shuff)
- Best Cinematography in a Video - M.I.A. “Bad Girls” (Director of Photography: André Chemetoff)
- Best Video with a Message - Demi Lovato “Skyscraper”
- Most Share-Worthy Video - One Direction “What Makes You Beautiful”
